Customization, fast installation, easy handling and style—these are the qualities that tent and event rental companies demand. For the annual InTents Premier Product Showcase, we asked our contributors to send us information about their latest products and services that help companies save time and labor, perform safer installations and turn a profit. 

Tent professionals thrive when they pair code knowledge with professional relationships.” This piece of wisdom is from Ethan Pretsch, president of WatchDog Robotics in Jackson, Wyo. In this article, Pretsch and other leaders in the tent industry discuss ways to stay on top of code changes and offer insights into obtaining permits and navigating requirements related to fire, snow and wind.

A social media presence has become ubiquitous for nearly every type of business. And while that constant presence may be beneficial, social media interaction can become stale, routine and consequently less effective. For a company that has been engaged with social media for multiple years, it may be time to take a fresh look at how to utilize this tool.

Wrangling tents can be a dangerous occupation—a reality that for tent and event rental operators presents a real vulnerability in terms of safeguarding workers and profits. Consequently, skillfully executed tent anchoring plays an integral role in achieving these important objectives.

From selecting the appropriate generator size and evaluating its environmental impact to ensuring safe installation, providing the electricity needed for lighting, sound, entertainment and culinary needs at outdoor events requires an in-depth understanding of the nuances involved.

Customization, fast installation, easy handling and style—these are the qualities that tent and event rental companies demand. For the annual InTents Premier Product Showcase, we asked our contributors to send us information about their latest products and services that help companies save time and labor, perform safer installations and turn a profit. 

Edgewood Tahoe Golf Course in Stateline, Nev., is located on the south shore of Lake Tahoe. This area sees all types of weather, from thunderstorms in summer to snowstorms as late as June. When hired to stage a wedding ceremony and reception there, Hensley Event Resources, based out of San Francisco, Calif., was tasked with finding a solution that would allow guests to enjoy the area’s dramatic scenery while being fully protected from the elements. The solution was this stunning 18-by-35-meter Atrium tent by Shelter Structures, featuring a sophisticated 12-meter center section flanked by elegant 3-meter wings on both sides. 

Tent and event companies are used to calculating wind ratings on engineered clearspan structures to ensure they can withstand possible storms. But when helicopters landing near the structure is going to cause wind shear, the installation must resist exceptionally heavy strain on its walls and roof panels.

In the heart of the 2025 South Florida event season, the 8th annual Miami Concours took place over a February weekend at the iconic Jungle Plaza in Miami’s Design District, a stunning urban backdrop for the intersection of auto, art and fashion. The event that showcased a collection of hypercars and rare vintage supercars on the red carpet called for the elegance of a Bedouin stretch tent from Tentickle Bedouin Tents in Miami for guests to escape the sun and rain.

Barnum and Bailey would marvel at Mexican-based architect Hector Mendoza Uribe’s forward-thinking 2023 redesign of the tent for Florida’s Circus Sarasota.

When Scranton Rent-All in Throop, Pa., was hired to make wedding dreams come true for a family living on the edge of a golf course in the Pocono Mountains region of Pennsylvania, the company reached out to long-time partner Tents For Rent in Lititz, Pa., to help make it happen. “We have a long-standing relationship with Frank [Sweeny, president of Scranton Rent-All],” says Daryl Sensenig, office manager for Tents For Rent. “Frank takes care of meeting with the client, measuring the space and deciding on the proper equipment. He gets a quote from us and lets us know when the client places the order. Then we show up and install what he requests.”